E-Commerce Strategy
Today you are not choosing a shop system.
You are planning the future of your e-commerce.
AI, automations, ERP, PIM, SEO and GEO should work together from day one – not be added as afterthoughts.
E-Commerce Today
The question is no longer whether customers buy online. The question is how.
AI, intelligent processes and connected systems are already transforming online commerce.
A modern e-commerce platform should be prepared for this – with an architecture that works today and scales tomorrow.
What does the e-commerce of tomorrow look like?
Five building blocks of a modern shop.
AI-Powered Product Search
Customers describe what they need – AI finds matching products in seconds.
+ up to 3 %
Conversion Rate
Intelligent Product Recommendations
Recommendations based on behaviour, interests and previous purchases.
+ up to 5 %
Conversion Rate
Automated Orders
Reorders, consumables and follow-up purchases are prepared automatically.
+ up to 30 %
Aftersales revenue potential
GEO & SEO
SEO drives human visibility. GEO ensures AI systems understand and recommend your products.
ChatGPT-ready.
Visible to AI assistants
Connected Systems
Shop, ERP, PIM, CRM and logistics work together without friction.
≈ 960 hours / year
≈ €14,400 labour time potential
Security & Performance
Fast loading times, GDPR compliance and regular updates are not options – they are prerequisites.
90+
Lighthouse Score on Mobile & Desktop
These figures serve as practical examples and may vary depending on your company, processes and existing system landscape.
The Right Questions
Not: Which shop system is the best?
→ Can my shop grow with my business?
→ Is my product data ready for AI and GEO?
→ Can processes be automated?
→ Do ERP, PIM and CRM work perfectly together?
→ Will my shop still be the right solution in five years?
Those who start with the right questions make better decisions.
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Our Approach
We do not start with software. We start with your business.
Together we develop a solution that fits your budget, your processes and your growth goals.
Whether startup, SME or enterprise – what matters is not the size of the company, but that your platform can grow with your business.
You do not have to start big. You just have to start right.
References
Projects from real practice.
Every project was developed individually – no template, no off-the-shelf solution.
Lenovo Store
B2C E-Commerce
High-performance Magento shop with Hyvä frontend for the German Lenovo retail store. 90+ Lighthouse Score, full ERP integration.
Referenz ansehen
Wandschutz Nielsen
B2C – Configurable Products
Custom Magento shop for individual wall protection solutions with an interactive online configurator. Integrated Shipcloud logistics, automated PDF invoicing and multiple payment modules.
Referenz ansehen
Meisterpizza.de
B2C – Multi-Location Food Delivery
Mobile-optimised ordering platform for a pizza delivery service with multiple locations as a multistore system. A consistent UX relaunch increased the conversion rate by up to 21 % without additional advertising spend.
Referenz ansehen
CUBE Store Hameln
B2C – Premium Bicycle Retail
Hyvä shop with seamless WMS integration for real-time inventory management as well as online leasing and online financing directly at checkout – cutting-edge e-commerce technology for specialist bicycle retail.
Referenz ansehenIhor Frolikov, CTO AWAG IT & AI Solutions
"It is not the shop system that decides success. It is how well all the building blocks work together."
E-Commerce Strategy
Let us build the right foundation together.
Whether a new online shop or further development of an existing system – we develop an e-commerce concept that works today and grows with your business tomorrow.